Marketing ROI Calculator
Calculate your marketing return on investment and discover how much revenue your marketing efforts are generating for your home services business.
Industry Benchmarks for Home Services
| Metric |
Good |
Great |
Excellent |
| Marketing ROI |
300-400% |
400-600% |
600%+ |
| Cost Per Lead |
$50-100 |
$30-50 |
<$30 |
| Conversion Rate |
15-20% |
20-30% |
30%+ |
| Cost Per Customer |
$200-400 |
$100-200 |
<$100 |
HSG Client Average Performance:
- ROI: 450% average return on marketing investment
- Lead Volume: 3x increase within 90 days
- Conversion Rate: 25% average lead-to-customer conversion
- Cost Per Lead: $35 average across all service categories
ROI Improvement Strategies
If Your ROI is Below 300%:
Immediate Actions:
- Audit Lead Quality: Focus on higher-intent keywords and better targeting
- Improve Follow-Up: Respond to leads within 5 minutes
- Optimize Conversion: Train sales team on lead qualification
- Track Lead Sources: Eliminate low-performing channels
If Your ROI is 300-500%:
Growth Strategies:
- Scale Winning Campaigns: Increase budget on best-performing ads
- Expand Service Areas: Target new geographic markets
- Add Complementary Services: Cross-sell related services
- Implement Review Generation: Build social proof for higher conversions
If Your ROI is Above 500%:
Scaling Opportunities:
- Aggressive Expansion: You have room to increase marketing spend
- Premium Service Focus: Target higher-value customers
- Multi-Channel Strategy: Diversify across more marketing channels
- Team Expansion: Hire more technicians to handle increased demand
Monthly ROI Tracking Worksheet
Use this template to track your marketing performance month over month:
| Month |
Marketing Spend |
Leads Generated |
Customers Acquired |
Revenue Generated |
ROI % |
| January |
$_______ |
_______ |
_______ |
$_______ |
_______% |
| February |
$_______ |
_______ |
_______ |
$_______ |
_______% |
| March |
$_______ |
_______ |
_______ |
$_______ |
_______% |
| Continue for all 12 months... |
Advanced ROI Optimization
Customer Lifetime Value (CLV) Calculation
Formula: Average Project Value × Number of Repeat Services × Customer Retention Rate
HSG Pro Tip:
Home service businesses that focus on customer retention and repeat business see 40% higher ROI. A plumbing customer might use your services 2-3 times over 5 years, making their lifetime value $1,500-3,000 instead of a single $500 job.
Seasonal ROI Planning
- HVAC: Increase budget 200% during peak cooling/heating seasons
- Roofing: Storm season and fall preparation drive higher ROI
- Landscaping: Spring preparation campaigns yield 300%+ ROI
- Plumbing: Holiday and winter emergency services command premium pricing